Product
Images Should Be Clean
An even lighting arrangement ensures simple reflections and a well lit subject
Images Should Be Graded
False colour can better reflect the product and maintain consistency with other variations
Images Should Be Composed
Achieving consistency when shooting multiple products that are to be one photograph requires compositing
Images Should Be Substituted
Sometimes a graphic better reflects the product
Images Should Be Considered
Large items require adequate space for a good image
Images Should Be Equal
Even the most mundane item requires attention to sell