Product

Images Should Be Clean

An even lighting arrangement ensures simple reflections and a well lit subject

Images Should Be Graded

False colour can better reflect the product and maintain consistency with other variations

Images Should Be Composed

Achieving consistency when shooting multiple products that are to be one photograph requires compositing

Images Should Be Substituted

Sometimes a graphic better reflects the product

Images Should Be Considered

Large items require adequate space for a good image

Images Should Be Equal

Even the most mundane item requires attention to sell